Best Western takes over at WorldHotels

BTN News
Wednesday, 20 February 2019

Best Western Hotels and Resorts has acquired global hotel brand WorldHotels, a collection of approximately 300 hotels and resorts around the world.


The WorldHotels brand will play a critical role in enhancing Best Western’s portfolio of offerings to include the upper-upscale and luxury segments.


WorldHotels will maintain its individuality while benefiting from Best Western’s E-Commerce platform, partnerships and sales and marketing support. 


“In the coming months, our focus will be to unlock WorldHotels’ potential by improving revenue delivery to its hotels while protecting its independent identity,” said David Kong, president and ceo of Best Western Hotels and Resorts.


 "We truly believe our platform will build the WorldHotels brand and attract many more independence–minded, quality hotels to join.  We are very pleased that Geoff Andrew will continue as ceo of WorldHotels for the foreseeable future."

Best Western takes over at WorldHotels

BTN News
Wednesday, 20 February 2019

Best Western Hotels and Resorts has acquired global hotel brand WorldHotels, a collection of approximately 300 hotels and resorts around the world.


The WorldHotels brand will play a critical role in enhancing Best Western’s portfolio of offerings to include the upper-upscale and luxury segments.


WorldHotels will maintain its individuality while benefiting from Best Western’s E-Commerce platform, partnerships and sales and marketing support. 


“In the coming months, our focus will be to unlock WorldHotels’ potential by improving revenue delivery to its hotels while protecting its independent identity,” said David Kong, president and ceo of Best Western Hotels and Resorts.


 "We truly believe our platform will build the WorldHotels brand and attract many more independence–minded, quality hotels to join.  We are very pleased that Geoff Andrew will continue as ceo of WorldHotels for the foreseeable future."